Living Room Strategy
Overview
Both Nick and Nick Jr. launched apps on Roku, Apple TV and Fire TV between 2015 and 2017. Although engagement is satisfactory, rapidly changing technology made us curious whether we are well positioned or not to be a leader in this space. We began exploring and planning for the next generation of OTT apps that will undoubtedly move away from utility point and click, toward a more immersive experience.
My role
• Lead UX Designer
• User Interviews
• Platform Research
• Prototyping & User Testing (Javascript)
• UI/Interaction design
UI Design System
When we watch TV, we want to do as little "leaning-in" as possible. Designing a system that made browsing shows, seasons and episodes simple and fluid was key for an optimal viewing experience. A 'Choose Your Faves' feature during onboarding put kids in charge of the content programming. For non-readers, a color story added an additional affordance for recognizing their favorite characters and shows.
UI Design System
Choose Your Faves
Onboarding selection puts kids in charge of content programming.
Show Mode Filter
An expanded related tray filter allows kids to easily browse by season.
Animated Transitions
Kid users need extra navigational context to get from A to B and back.
